Strategic Publication Planning
Global and regional strategic publications plans are our core strength. We utilize competitor publications gap analysis, therapy area publications gap analysis and KOL gap analysis to provide you with strategic solutions for a focused publications campaign to maximize your product potential.
Through strategic publications we aim to:
- Maximise the product messages
- Shape the market for the brand.
- Create familiarity and credibility through respected peer-reviewed publications
- Create awareness of therapy area among HCPs
- Ensure consistency messages across healthcare and consumer media
- Provide source material for promotional and educational programmes and media interest
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